129834176519327500_23"Wang Lao JI" was determined return to Guangzhou pharmaceutical alone more than 20 days, Guangzhou pharmaceutical red tank Wang Lao JI launched its own herbal tea. According to the Beijing News reported that this behavior for Guangzhou pharmaceutical, jiaduobao think of Guangzhou pharmaceutical torts, and decided to sue. In the heat of the summer, "Wang Lao JI" trademark battle from here into the second quarter. Jiaduobao Sue Guangzhou pharmaceutical is not without merit. Is a plusMore Po for Arbitration Committee of ruled has application Court revoked, in accordance with provides, in this situation Xia, Arbitration ruled cannot implementation, this means with wide drug eventually can get "King old Kat" trademark also has suspense; II is under plus more Po of is, for yiqian of Red tank herbal tea, has application has appearance design patent, and wide drug launched of Red tank King old Kat and of has many similar of Department. -CantonDrug response to this is that the arbitration ruling is final, jiaduobao Wang Lao JI is still producing red tank is unlawful, and to operate on the jiaduobao May 2, 2010 King of an old lucky brand "illegal profits" claims of $ 7.5 billion. On the face of it, this is still around, "Wang Lao JI" trademark controversy, but the fact is that belonging of right to use the trademark itself should beVery little change. This jiaduobao also knows itself, otherwise, and Guangzhou pharmaceutical litigation, while busy, "Wang Lao JI", modify the message in red cans on the herbal tea and prominent jiaduobao the brand. Jiaduobao the decision to withdraw the suit of
Rift CD-key, but there will be no unexpected changes. Jiaduobao proceedings, the purpose of attracting media attention andThe case itself, strengthened further to the outside world, now jiaduobao is the former "Wang Lao JI", rather than a broad drug now available for "Wang Lao JI". Lawsuit more lively, more media attention, jiaduobao the purpose of the more easily attainable. Thus, essence of contention between the two sides, herbal tea is the future of mainstream approval and market share, rather than the trademark attribution. This summer, both for jiaduobaoAlso is the Guangzhou pharmaceutical, destined is critical, and even can be said to be decisive. "Wang Lao JI" brand has more than 180 years, but its real growth is in Guangzhou pharmaceutical after transfer of right to use the trademark to jiaduobao it. For many years
Diablo 3 power leveling, jiaduobao branding into a regional production value up to $ 20 billion worth of major brands, compare edge herbal tea drink, through technical innovation, modernManagement and superb marketing skills, develop into a herbal tea industry and its brand market share up to around 80%, an absolute monopoly position. In operation for more than 10 years, jiaduobao either on the technical process, is also on the marketing strategy, is far higher than Guangzhou pharmaceutical. Guangzhou pharmaceutical in the green box "Wang Lao JI" sold only $ 2 billion last year, lagging far behind the jiaduobaoRed tank, even if the sales of $ 2 billion, James jiaduobao was also considered. It is clear that "Wang Lao JI" status today, relying on more than just simple sales. Jiaduobao now has "Wang Lao JI" formula, a modern production and quality control of modern production processes, as well as "Wang Lao JI" marketing team, these are not in the short term can be a simple copy. Frank says
Diablo 3 power leveling, "Wang Lao JI" brand is not the most valuable thing these three words, but these three words jiaduobao behind the integrated operational capabilities. Therefore, for Guangzhou pharmaceutical, and won the lawsuit, and back again, "Wang Lao JI" right to use the trademark, it's just competition began between the two sides. Guangzhou pharmaceutical after win, the pressure has already unconsciously back to Guangzhou pharmaceutical. Jiaduobao to the operationForce implementation "of Wang Lao JI" strategy, in the minds of consumers, have consciously "extra treasure" and "Wang Lao JI" distinction, this is jiaduobao the smartest place, also for its future and Guangzhou pharmaceutical competition for herbal tea market has gained the initiative. Of course, Guangzhou pharmaceutical will not necessarily fall to Leeward. Red tank Wang Laoji can be launched in just 20 days, that in itself speaks for Guangzhou pharmaceutical are not"Does not know how to market". Face the pressures of the market, Guangzhou pharmaceutical and jiaduobao on the one hand the "lawsuit", publicity through the lawsuits people; on the other hand, in the face of market can operate well on "Wang Lao JI" trademark questions, and medicine will choose to pressure into motive force. Lawsuits will go on, but as the top priority and jiaduobao of Guangzhou pharmaceutical are just loud laughter lawsuits as aFirst, the real purpose, is in the case under cover of smoke, get competing Wang Lao JI red tank before a huge share of the market, so as not to compete with the two when other herbal tea brands the opportunity to sit.
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